Working to make an image: an analysis of three Philip Morris corporate image media campaigns
نویسندگان
چکیده
منابع مشابه
Working to make an image: an analysis of three Philip Morris corporate image media campaigns.
OBJECTIVE To describe the nature and timing of, and population exposure to, Philip Morris USA's three explicit corporate image television advertising campaigns and explore the motivations behind each campaign. METHODS Analysis of television ratings from the largest 75 media markets in the United States, which measure the reach and frequency of population exposure to advertising; copies of all...
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ژورنال
عنوان ژورنال: Tobacco Control
سال: 2007
ISSN: 0964-4563
DOI: 10.1136/tc.2007.020412